Daraz is Nepal’s biggest online shopping site. It used to be a sole company but later on it was acquired under the umbrella of Alibaba Group. Every year Daraz hosts its yearly mega sale. This sale goes live on the 11th of November of every year. Thus, making the day the mega sale Daraz 11.11. They announced the mega sale in a press conference which was held on November 2 at the Marriott Hotel in Kathmandu.
The Mega sale is beginning on the November 11 (Kartik 25) and will be ending within 24 hours. The main highlight for this year’s Daraz 11.11 campaign is the 5 crores worth discounts on 11 lakh products and a giveaway of 11 TVS Raider Motorcycles. The Realme GT Neo 2 mobile phone is also getting an exclusive launch on Daraz 11.11 sale 2021.
Daraz also organized a GRAND GALA LIVE event on November 10. The live event was hosted by media personalities Suraj Singh Thakuri and Malvika Subba. The two personalities were later on joined by famous social media influencers and Miss Nepal Sadichha Shrestha and Miss Nepal Asmi Shrestha.
The Gala Live was live streamed via the Daraz app. Daraz used the live stream to provide the customers with the opportunity to win exciting rewards while also simultaneously being entertaining and informative.
The event featured several keynote speakers Lino Ahlering,, Managing Director, Temple Pyakuryal, Chief Commercial Officer, Arun Phuyal, Head of Payment & Partnerships, and Samjhana Subedi, Chief Customer Office, Daraz and gave information and insights on the preparations made by the company for the biggest online sale campaign in Nepal, 11.11.
“It’s time for 11.11 — the world’s biggest one-day sale. Despite a tough year for the country, our entire team and the 12,000+ sellers on our platform have been working extremely hard. And now we’re glad to share this special day with our customers across Nepal. The best deals, best discount offers, and best entertainment of the year – combined with the best customer experience, this is what 11.11 is all about.”
— Lino Ahlering, Managing Director, Daraz Nepal.
The Chief Commercial Officer, Temple Pyakuryal, Daraz, also gave various information, especially about this year’s sale featuring exclusive deals and offers on categories such as electronic, fashion, motor, musical instruments, lifestyle, home decor, and many more.
He further informed that during the campaign, there will be 22 leading national and international brands including Samsung, Philips, Rohto, CG Digital, Lenovo, and 4 from India – Janasya, Misha Fashion, Ustra, Wiresto – as well as exclusive partners TVS, Coca Cola and Sunsilk will also be offering various special deals on their products.
“This year’s mega giveaway is going to be the biggest, as with our exclusive partners TVS, we are giving away 11 TVS Raider Motorcycles amongst our lucky customers. It’s unlike anything we’ve ever featured,”
— Arun Phuyal, Head of Payment and Partnerships, Daraz.
“11.11 is a culmination of all our efforts, and to not leave any stone unturned, we’ve hired more than 1400 new employees including customer care agents and 1000 new delivery agents. Because, on such an occasion such as this, delivering the best customer experience is the greatest priority, no question.”
— Samjhana Subedi, Chief Customer Officer, Daraz
The main highlight for anyone during this 11.11 sale is the Realme GT Neo 2, which is getting an exclusive launch during 11.11. The mobile phone costs around Rs. 54199
The sale also features various other products that the customers might have wanted but had been waiting for the sale to happen. There are other products such as custom PC parts. Cosmetics. Gaming equipment , Household tools, DIY tools, that will be on sale. So, make sure to go to the Daraz Nepal website to purchase the products at an affordable price during this sale.
Customers are also provided with discounts of 15 percent (max Rs. 3000) on Debit card and 15 percent (max Rs. 3000) on Credit Cards, which is offered by 15 partner banks, according to the Head of Payment and Partnerships Arun Phuyal.
Furthermore, The customers can also take advantage of various special discounts from E-Sewa and IME Pay. They are also provided with 0 percent interest Easy Monthly Installments plans (EMI) via credit cards from 4 different partner banks.
As mentioned above daraz currently has the campaign of 5 crore worth of discounts on 11 lakh products and a giveaway of 11 TVS Raider Motorcycles. The TVS Raider Motorcycle giveaway is also a highlight as, it is a new motorcycle on the market from TVS that recently went on Pre-Booking. This giveaway also is a factor that can attract various enthusiasts of the brand to spend on the website for various products.
As mentioned previously, the sale goes on for 24 Hours. In previous years, there were times when the products advertised during the sale were simply not on par. As a customer, this year it seems some of the products that have gone on sale are also not on par. The campaign and all is a great deal, but when some of the products being provided seem to be several years old, all the hype seems to not be that great.
Moreover, As a customer, there are always high expectations from a brand that has firmly placed itself as one of the leading online shopping outlets in the country. When scrolling through the website for the products, there are various products that seem very lackluster for the hype that 11.11 is trying to portray.
The pros of this years sale would be that the exclusive mobile phone Realme GT Neo 2 is being sold, and that generates alot of hype on phone enthusiasts on people who simply were looking for a new phone set. Furthermore, in previous years when daraz had started the Mega sale, there would be issues with load times and what not, but in recent years they have seemed to made fixes to that as well. This is indeed a great time for Nepalese online market. The daraz 11.11 sale is similar to the Cyber Monday sales that happen overseas, so, this is indeed something that we as a customer should support.
There have not been many complains this year, nonetheless, we hope that in coming years Daraz will be able to secure far more better products during the 11.11 mega sale event.
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