Nepal’s No.1 Online Marketplace, Daraz, is bringing 11.11, the ‘World’s Biggest Sale Day’, to Nepal for the first time. This is the first mega event since the launch of the new Daraz App. Here the customers can expect a truly personalized and supercharged lineup of activities. Daraz 11.11 is a first of its kind event and is set to revolutionize regional ecommerce.
What is 11.11?
11.11 started in 2009, when Alibaba, Daraz’s parent-company, positioned it as Asia’s answer to Black Friday. Fast-forward 10 years and the headlining 11.11 sale is ready to make the journey to Nepal. The one-day event posts unequaled sales numbers, four times that of Black Friday. Customers can look forward to a fully personalized shopping experience, in addition to massive mega deals, flash sales, thousands of brand vouchers, mystery boxes, giveaways and many more. The one-day sale event on the new Daraz App will be the biggest to date for the ecommerce company.
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When is 11.11?
11.11 is the numeric short-form of 11th November. On 11th November 2018, Nepal will greet the sale phenomenon with open arms and carts.
Managing Director Daraz Nepal, Rajeev Amatya, shared his thoughts on the upcoming flagship sale, “11.11 is poised to disrupt Nepal’s e-commerce industry. Once you experience what the Daraz App has in store for you, you’ll be able to draw a line in the sand and say: that was Daraz before 11.11; this is Daraz after 11.11. It will mark a paradigm shift. 11.11 is about more than just deals and discounts – it will bring our entire digital ecosystem into play: a combo of artificial intelligence assisted personalization, entertainment, massive deals and an assortment of millions of products.”